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I run the store and my priority is to sell cars using vendor resources. Coupon referrals from the credit union lending department is a win-win opportunity. The cost to participate is a based on a performance fee with little down-side risk. Since we already have indirect lending with the credit union – the fee is off-set. Qualified floor traffic helps our bottom line.
For several years, I have had a pleasant relationship with the local credit unions for vendor financing. My number one priority is to leverage the vendor rate-sheet to my advantage. News about qualified credit union referrals is welcome. When my boss agrees to participate, I will support the program 100%.
We use a verity of vendors to collect lead sources everyday.
Our dealer web link on the credit union’s web site is welcome news. Please note: I am happy to include my name and email address for website referrals!